The much-coveted Super Bowl LIII ad spot cost companies a cool $5.25 million for a 30-second ad this year, according to CNBC. For a 60-second ad, brands paid $10.4 million, and for 90 seconds, a whopping $15.6 million.
Facebook inc (NASDAQ: FB) to Run First Super Bowl Ad, Featuring Hollywood Stars Chris Rock and Sylvester Stallone
“Facebook for the first time is advertising during the Super Bowl with its ‘More Together’ campaign showcasing how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups,” a company rep said in a statement to Variety. “With cameo appearances from Chris Rock and Sylvester Stallone, the spot drives home the message that for whatever you rock, there is a Facebook group for you.” The full campaign will be revealed on Feb. 2 during the Super Bowl LIV broadcast.
Facebook’s Super Bowl commercial, created with ad agency Wieden + Kennedy, is part of the company’s “More Together” branding campaign launched earlier this year under CMO Antonio Lucio, a veteran of HP, Pepsi and Visa who joined Facebook in the summer of 2018.
Super Bowl LIV will be the biggest stage to date for Facebook’s continuing efforts are burnishing its reputation, which has been scarred in recent years after a series of privacy scandals and calls to break up the massive internet company to curb its power. Among recent controversies, Facebook has steadfastly refused to reject political ads that include falsehoods.
Investors around the world who are looking for further evidence of the growth of hard seltzer should pay extra attention during Super Bowl LIV. Global beer giant Anheuser Busch Inbev NV (NYSE: BUD) will spend millions to showcase its Bud Light Seltzer, according to The Wall Street Journal.
AB InBev, the parent company of Budweiser, believes it has a “beautiful opportunity” during the Super Bowl to market its Bud Light Seltzer to both Bud Light drinkers and non-Bud Light drinkers, WSJ quoted the company’s U.S. marketing chief Marcel Marcondes as saying on a conference call. The beer maker bought 4 minutes in commercial time for the big game, including a 60-second ad that will showcase Bud Light and Bud Light Seltzer, the publication reported.
Last Year, a joint venture between B.C. cannabis company Tilray Inc. and the world’s largest brewer Anheuser-Busch InBev planed to have CBD-infused drinks on the Canadian market, but says it needs more time to research beverages containing THC.
The impending beverages launch comes after the parent company of Labatt Breweries of Canada and Nanaimo, B.C.-based Tilray in December announced a deal to research and develop non-alcoholic beverages containing CBD and THC.
PepsiCo (NYSE: PEP) has lined up a Super Bowl giveaway to highlight new pack designs for its sugar-free namesake brand.
The company said that Pepsi Zero Sugar is rolling out in newly-designed cans with a matte black finish. PepsiCo will promote the cans through a Super Bowl activation, which will sees the company offer “everyone in America free Pepsi Zero Sugar if the game ends in zero”. “At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options,” said Todd Kaplan, VP, marketing, Pepsi. “We are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”
American Premium Water Corp. (OTC: HIPH) will be making third straight appearance at Super Bowl festivities in Miami; new flavored water expected to be available for sale in March
Last week, the Company announced that it will be launching its new flavored CBD infused water during Super Bowl LIV week festivities supporting LALPINA brand ambassador and former NFL player Jack Brewer’s Super Bowl of Service. Berry and Lemon flavored beverages infused with 20mg of CBD will be debut during the festivities.
American Premium Water Corporation CEO Ryan Fishoff stated, “I am happy to announce that the Company will be returning to the Super Bowl for the third straight year. Just like we did two years ago when we originally launched LALPINA Hydro CBD during Super Bowl LII week in Minneapolis, we are launching our next generation product at this year’s event. The Company has become synonymous with the event; I’ve seen first-hand how it can be a great platform to launch products. As I wrote in my year end letter to shareholders, the Company will be launching new products; I expect our new flavored CBD water to be a big hit, as multiple distributors requested this product from us. We listened to their feedback and created prototype samples which the Company shipped out last month. The response was really positive and we expect to begin deliveries to distributors and retailers in March. As we get closer the Company will reveal more plans on the retail launch.
“With the NFL and the NFL Players Association (NFLPA) having recently held a forum for CBD companies to present evidence and information on the potential benefits of CBD for players, I am hopeful that this is a prelude to the parties allowing for the unlimited use of CBD products; as studies have shown, CBD products can be a viable alternative to opioids, whose negative side-effects have been well documented. The World Anti-Doping Association (WADA) removed CBD from its banned substances list in 2017. More recently, Major League Baseball (MLB) removed all natural cannabinoids from its list of drugs of abuse. As more research is completed on the benefits of CBD, I look forward to the NFL and other professional leagues being more open to embrace its benefits for its players. The Company has a diverse product offering that can offer topical (plant + body) and ingestible (LALPINA CBD) solutions for players.”
The Company began selling its LALPINA Hydro CBD product last year on its website. The Company has been able to procure a domestic manufacturer who can provide the supply to meet the growing demand of LALPINA Hydro CBD.
“With a new product like LALPINA Hydro CBD, there were some teething issues in the ramp up to production. This product is a market frontrunner right out the gate considering the lack of a comparable product currently on sale. Unlike the other CBD waters that are currently at retail, the molecular structure of LALPINA Hydro CBD allows for greater bio availability which leads to a greater & quicker absorption rate compared to regular CBD oil or CBD water. The Company will need to use less CBD to create a greater benefit, which will allow for a higher gross margin per unit,” added CEO Ryan Fishoff.
LALPINA HYDRO CBD WATER can go a long way towards administering doses of cannabinoid (CBD) for those who deal with chronic ailments such as, inflammation, pain and anxiety disorders. There are also huge potential benefits for athletes who may not only use LALPINA to hydrate, but also to minimize the inflammation, pain, and stress that physical activity places on the body.